Azured and Conversant | securing Teams in the cloud

Cloud security and why it matters.

Posted 14 November 2023 by Laura

Cloud security refers to the set of practices, technologies, and policies designed to protect data, applications, and infrastructure hosted in cloud environments. These cloud environments can include public clouds, private clouds, and hybrid clouds. Cloud security is crucial for businesses due to several key reasons:

Data Protection: Businesses store sensitive data in the cloud, including customer information, financial records, and proprietary intellectual property. Cloud security measures help safeguard this data from unauthorised access, breaches, or data loss.

Advanced Threat Landscape: Cyber threats are constantly evolving and becoming more sophisticated. Cloud security solutions employ advanced technologies like intrusion detection, threat intelligence, and machine learning to identify and respond to these threats.

Remote Work and Mobility: With the rise of remote work and mobile access, securing data and applications in the cloud is critical. Cloud security solutions allow for secure access from anywhere while protecting sensitive information.

Downtime and Business Continuity: Cloud security measures help prevent and mitigate security incidents and downtime. This is critical for ensuring business continuity and minimising financial losses due to disruptions.

Cost Savings: Cloud services are often cost-effective compared to traditional on-premises solutions. Effective cloud security can help maintain these cost savings by preventing security incidents and the associated costs of recovery.

Scalability and Flexibility: Cloud environments are highly scalable and offer flexibility for businesses to adapt to changing needs. Effective cloud security enables businesses to scale securely without compromising data integrity.

Reputation and Customer Trust: A data breach or security incident can damage a company's reputation and erode customer trust. Strong cloud security practices help maintain trust and credibility with customers and partners.

Compliance and Legal Requirements: Many industries have strict regulatory compliance requirements, such as HIPAA for healthcare or GDPR for data privacy. Cloud security helps businesses meet these standards by ensuring data protection, access control, and auditing capabilities.

Shared Responsibility Model: In most cloud environments, there is a shared responsibility model between the cloud service provider and the business. The provider is responsible for the security of the cloud infrastructure, while the business is responsible for securing their data and applications. Understanding this model is crucial for implementing the right security measures.

Multi-Tenancy Concerns: Many businesses share cloud resources with other tenants in a multi-tenant environment. Cloud security helps ensure that data and applications are isolated and protected from other tenants in the same cloud environment.


To ensure effective cloud security, businesses need to implement a combination of measures, including data encryption, access controls, identity and authentication management, regular security audits, and ongoing security awareness training for employees. Additionally, it's essential to stay updated on emerging threats and security best practices to adapt to the evolving landscape of cloud security.

As more businesses move services into the cloud, their identity status becomes increasingly vulnerable to threats, which makes it imperative to ensure your Microsoft environment is as secure as possible.



This article has been written by Stephanie Scholtz, Marketing Manager at Conversant Technologies, our trusted Microsoft Teams partner. Conversant is one of the few SaaS companies in the world that is solely focussed on providing communication services that enhance the power of Teams, leading to better efficiencies and productivity when communicating with customers. You can read the original article here.